An experiment with rats under anesthesia showed researchers that tiny structures your brain are responsible for the experience of consciousness. This is a major step toward verifying a theory that our ...

Consumers say they feel most emotionally connected with brands that come across as caring about people like themselves, according to recent research from CustomerThermometer. The report was based on ...

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

“I hate networking.” We hear this all the time from executives, other professionals, and MBA students. They tell us that networking makes them feel uncomfortable and phony—even dirty. Although some ...