Figure 1: Mouse TIM does not inhibit CLOCK/MOP4:BMAL1-mediated transcription in S2 cells. To delineate potential functions of mTim, we disrupted the gene by targeted mutagenesis. A targeting vector ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...