For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Abstract: We present the design, implementation, and evaluation of Ceilbot, a ceiling-mounted robot for efficient and accurate RFID localization. Unlike previous robotic RFID localization systems, ...

Abstract: This paper introduces a novel smartphone-enabled localization technology for ambient Internet of Things (IoT) devices, leveraging the widespread use of smartphones. By utilizing the passive ...

In 2024, a quirky, sharp-toothed plush toy named Labubu, produced by Chinese company Pop Mart, became a global sensation. Its popularity surged after celebrities like BLACKPINK’s Lisa, Rihanna and Dua ...

JavaScript’s low bar to entry has resulted in one of the richest programming language ecosystems in the world. This month’s report celebrates the bounty, while also highlighting a recent example of ...

Intercultural competence is critical for all roles in localization – but many roles do not require fluency in languages beyond English. While translation between languages and cultures is at the heart ...

In my project, I have Laravel Idea → Translation → Preview translation values enabled and it works in PHP, e.g.: __('<Translation preview'). I also have the localization functions we use in JS/TS set ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

As more and more governments turn to data localization, these laws’ negative impact on digital rights are becoming increasingly clear. The multistakeholder community must come together to devise ...

Generative AI, a.k.a. GenAI, has made the leap from digital experimentation “sandboxes” to daily use and C-suite plans for the year ahead. But beyond the point of pride that comes with displaying “AI” ...