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5 lessons for all B2B marketers 🧠
On Day 2 at the Adobe Summit, CMO at ServiceNow Colin Fleming broke down the 5 messages all B2B marketers need to hear & take on board if they are to be successful. 1️⃣ B2B Marketers are full of S**t 2️⃣ It's brand AND demand not OR 3️⃣ The B in B2B shouldn't stand for boring 4️⃣ Friction is marketing kryptonite 5️⃣ It takes ...
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