Pricing is one of the hardest decisions founders face, not because of maths, but because it reflects confidence. This Founder Playbook looks at how leaders approach pricing with clarity, consistency and intent as their businesses grow. Save it. Share it. Apply one idea this week. 📩 Be part of the community. Join our newsletter for a weekly view on what is working for UK founders and scale-ups. www.festivalofentrepreneurs.co.uk. #FestivalOfEntrepreneurs #Founders #Leadership