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SOLVED: Chapter 9 further discusses brand equity and brand leverage. Xerox has strong brand equity because it has been a well-known and established brand for many years. According to the chapter, successful brand leverage requires that the original brand have a strong positive image and that the new product fit with the original product on at least one of what four dimensions? Which of these four dimensions does the business services solutions "product" fit with the original Xerox brand?
SOLVED: Chapter 9 further discusses brand equity and bran…
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